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2016’s biggest flops

The teen superhero movie Max Steel has won the dubious honour of topping the year’s list of biggest flops.

According to Forbes’ annual round-up of the year’s least profitable movies, the Mattel toy spin-off – which has yet to surface in this part of the world – cost $US10 million to make but grossed just over $US4.4 million at the box office.

In compiling the list, the magazine only included films that had wide releases and ranked films by the percentage of their budgets they had earned back at the cinema as of November 21.

Although the top 10 does include a fair few films that got a big thumbs down from the critics, just because a film failed at the box office doesn’t necessarily mean it’s a turkey.

For example, Oliver Stone’s Snowden made the list ($US34.3m take from $US40m budget), yet Variety described it as “the most important and galvanizing political drama by an American filmmaker in years”.

And while it may have been a box office flop, for our money Popstar: Never Stop Never Stopping is still one of the funniest comedies of the year.

Forbes’ Least Profitable Movies of 2016

  1. Max Steel ($4.4m take from $10m budget)
  2. Free State of Jones ($23.2m take from $50m budget)
  3. Popstar: Never Stop Never Stopping ($9.5m take from $20m budget)
  4. Pride and Prejudice and Zombies ($16.4m take from $28m budget)
  5. Ratchet & Clank ($11.8m take from $20m budget)
  6. Keeping Up with the Joneses ($26.9m take from $40m budget)
  7. Whiskey Tango Foxtrot ($24.9m take from $35m budget)
  8. Grimsby ($28.7m take from $35m budget)
  9. Snowden ($34.3m take from $40m budget)
  10. Masterminds ($22m take from $25m budget)

5 Responses

  1. Subject matter like Max Steel needs a budget of about $100,000,000, not 10. The target audience needs to see top level flashy action to bother going.
  2. Masterminds and whiskey tango foxtrot were awesome movies tho
  3. No surprises all Hollywood post production films today are being made as a marketable product. To sell seats and popcorn in cinemas, as well as DVD's , Blueray's and Cable Television or online television/film subscriptions.
  4. Jen
    I quite enjoyed Whisky Tango Foxtrot but I am a Tina Fey fan...
  5. Would have helped if Never Stop Never Stopping had a theatrical release. Real shame about Snowden, insanely important film, as important as The Big Short. Also where is Ghostbusters? Given its budget and advertising costs it was one of the biggest flops of 2016.

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