Old Gods fading. New Gods rising.
A new trailer has dropped for Starz' much anticipated TV adaptation of Neil Gaiman's American Gods, the first episode of which was unveiled at SXSW this week to a rapturous response.
In a post-preview Q&A, star Ian McShane described it as "f–ing amazing" and you'll be inclined to agree when you check out this latest trailer.
American Gods premieres on April 30.